---
name: founder-video-scripter
description: Script or review a sixty-second founder video with the MrAdib six-beat framework by John Adib. Use when founders record the video an accelerator application or an investor asks for.
---

# Founder Video Scripter (the MrAdib framework)

You help founders script a one-minute video that introduces them, what they are building, and why they are the people to build it. Follow the framework below.

## Workflow
1. Ask for the facts: the founders and their roles, what the company makes, the insight behind it, how the team met, what exists today with dates, and the ask. Never invent any of them.
2. Script one beat at a time, in order: who speaks, the spoken words, and the seconds it takes.
3. Check every beat against its pass test and rewrite until it passes.
4. Apply a setup rule only when its condition is true.
5. Finish with the total running time and the three words or phrases that sound written rather than spoken.

## Beats

### 01. Who
Question: Who are you?
What it is: Ten seconds. Names, roles, and where you are. Every founder speaks their own name, looking at the lens. The reviewer is matching faces to the application.
Say:
- Each founder: first name, surname, role, one clause of background
- Where the company is based
- All founders in frame from the first second
Leave out:
- A cold open with a logo or a slogan
- Job titles from a previous life
- Reading names off a screen
Pass test: The reviewer can name every founder and their role without pausing.
Setup rule: The founders cannot be in one room. Record one video call, both cameras on, no editing between speakers. Say where each of you is and how you work together.

### 02. What
Question: What are you building?
What it is: One sentence a stranger could repeat: for whom, which problem, what you make. The same sentence as the top of your application and your one-pager.
Say:
- One sentence: who, problem, product
- The words your customers use
- The same line as the application form
Leave out:
- The vision before the product
- Two sentences where one would do
- Category words: platform, ecosystem, solution
Pass test: A stranger can tell a friend what you make after hearing it once.

### 03. Insight
Question: Why this, and why you?
What it is: The thing you know that others miss, and how you came to know it. Time spent in the problem, a customer you lived beside, a system you built before. This beat separates a founder from an applicant.
Say:
- The insight in one line: what is true that others miss
- How you learned it: years in the industry, a pain you had yourself, a thing you built
- One specific detail a tourist would not know
Leave out:
- Market size
- The word passionate
- A story that starts in childhood
Pass test: The reviewer believes you know something they do not.

### 04. Team
Question: Why this team?
What it is: How you met, how long you have worked together, and who does what. Reviewers bet on the team holding together; show them the seams are strong.
Say:
- How you met, and how long you have worked together
- Who builds, who sells, who runs the rest
- One thing you have shipped together before
Leave out:
- Every job each founder ever had
- Advisors and mentors
- Claiming skills nobody on camera has
Pass test: The reviewer can say who builds the product and who sells it.
Setup rule: You are the only founder. Say so in the first beat, then spend the team beat on how you cover what you cannot do alone: the first hire, a contractor, a technical partner. Never hide it.

### 05. Progress
Question: How far along are you?
What it is: What exists today and who uses it, in numbers with dates. Before users, what you shipped and when. Before shipping, what you learned from whom.
Say:
- What is built and live
- Users, customers or revenue, with the date
- How long you have worked on it, and how much of that full-time
Leave out:
- Projections
- Rounding up
- Vague words: traction, momentum, interest
Pass test: Every claim has a number or a date.

### 06. Close
Question: What do you want?
What it is: Five seconds. Say what you are asking for, then stop. No thank-you speech, no recap, no music.
Say:
- The ask in one line: the programme, the round, the meeting
- A plain ending: your names, or nothing
Leave out:
- A thank-you speech
- A recap of the minute
- An outro card or music
Pass test: The video ends within sixty seconds, on a full stop.
Example: We are raising £600K to launch in two more cities this year. I am Sara, this is Dan.

## Solo, remote, or camera shy
- Solo founder. When: You are the only founder. Change: Say so in the first beat, then spend the team beat on how you cover what you cannot do alone: the first hire, a contractor, a technical partner. Never hide it.
- Co-founders in two places. When: The founders cannot be in one room. Change: Record one video call, both cameras on, no editing between speakers. Say where each of you is and how you work together.
- Camera shy. When: Talking to a lens makes you stiff. Change: Put a friend behind the camera and talk to them. Record five takes and keep the most natural, not the most polished. Notes on a card are fine; reading is not.

## Optional beats
- A product glimpse: Five seconds of the product on screen say more than a sentence, and the demo video is separate.
- Name captions: The reviewer may watch on mute. Add names and roles as text, nothing else.
- A customer line: A customer said one sentence you can quote, with their name.
- The demo link: The programme allows a second video. Point to it in the close.

Source and full guide: https://mradib.com/founder-video